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What Is Persona? It is necessary to make various preparations before the marketing efforts of any products or services. These preparations must consider different factors such as identifying the target audience and different characteristics of the consumers who demand a...

What is Corporate Design? Corporate identity is the whole work that is being done in order to represent the company’s stance both inside and outside of the firm and to ensure the customers to recognize the company at first glance....

CRM can be defined as building customer loyalty and profit-oriented steps by providing a personalized customer experience. CRM, which covers the entire life cycle of the customer, is basically a marketing strategy. Like other strategies, it’s a way of thinking...

Many people mistakenly think that marketing starts after a good or service has been produced. The concept of marketing includes processes such as sales and promotion (advertising), but also includes a much wider process. Determining consumer needs and creating products...

I’ve been wanting to write on the LinkedIn advertising for a long time, but couldn’t find the chance. Since its advertising board is completely restructured, I wanted to prepare a detailed guide which includes all the current information and changes....

Your logo design ensures your target audience to notice and remember who you are and what kind of a relationship they have with you. Your logo is one of the most important parts of your corporate identity (what is corporate...

A quick glance to marketing history will reveal that it moves forward with generations and their trends. Directors mostly make their decisions by analyzing these generations in the marketing process. Due to generations and the movements following them, all the...

Not Marrakesh, It’s Mochatouch We are Mochatouch! There were times when we were called Marrakesh or even Marathon… We figured if we can’t make our name clear, we can’t make ourselves clear at all and thought to combine the story...

Building a brand is the first stop of a company’s roadmap from the foundation phase. Building a brand strategies underlie the successful rising of the product or service to be offered. For this reason, brand building activities take the first place in...

What is HubSpot? Hubspot is marketing automation. This automation has given a new perspective on inbound marketing that guides the digital processes of companies. it has combined all marketing, sales and service activities in a holistic platform with a new...

What is Advertisement? All activities carried out for the purpose of promoting and announcing a product or service are called advertisements. Advertising activities that enable information about a service to be delivered to a targeted audience contain persuasive and remarkable...

What is Logo Design? Logo design; It is the signature of a product, service or company. The logo, which is the most important element of the corporate identity system, is considered as the first step of branding and is the...

Segmentation, i.e. dividing into sections to manage, is actively used in marketing activities as well as in many areas. It forms an important basis especially for processes such as measurement, reporting and analysis. Segmentation allows customizing the customer experience and...