LinkedIn Ads Agency
Reach professional audiences with LinkedIn Ads
As your LinkedIn Ads agency, our LinkedIn Ads services enable you to target the right audience and reach your target audience through the right channels.
Can you reach your customers on LinkedIn?
Defining the market and target customers.
To develop successful LinkedIn Ads strategies, we first define your market and target customer base. We create plans that allow you to directly address your target audience with LinkedIn Ads and detailed targeting criteria.
Determining marketing channels and tactics.
We make sure you reach the right audience through the right channels and increase your brand awareness. As a LinkedIn Ads agency, we know that your target audience may be active on multiple channels, and we focus on the audience we can reach through LinkedIn Ads.
Create engaging visuals.
We combine creativity and LinkedIn Ads technologies to capture the attention of your B2B audience with our design work. We create rich content that fits the overall attitude of the LinkedIn platform and accurately reflects your brand.
Better results for more success.
We measure and optimize LinkedIn Ads results to keep your sales team moving in the right direction. We report on the results we get to improve our campaigns and base our next efforts on those reports.
Digital Marketing Services
How do we manage your LinkedIn Ads strategy?
Most companies have realized that social media, when used properly, can be a powerful sales enablement tool. The problem is that companies don't know how to use paid social media campaigns in a way that gets results. With our LinkedIn marketing services, we can add social media to your B2B advertising efforts and help you increase sales and generate targeted leads.
LinkedIn is great as a B2B networking tool, creating awareness for valuable leads that are highly likely to become customers. With our help, you can take full advantage of LinkedIn's potential by targeting decision makers based on their industry, the size of their company, or their interest in specific topics. As your LinkedIn Ads agency, we develop strategies that allow you to find and target these potential customers naturally.
Testing and Analysis
Reporting and Monitoring
We develop LinkedIn Ads strategies to grow your business!
How else can we help you?
- We find the right type of content for your business,
- We optimize your content for search engines so that you rank better,
- We will promote your content through social media and other channels,
- As your LinkedIn Ads agency, we increase your conversion rates so that we can turn your visitors into more customers.
We get to know you to understand your products and services, what differentiates you from your competitors, your target audience, your market and your competitive landscape. We conduct an initial analysis of your digital channel content and search engine optimization progress, and work with you to create a marketing plan together.
As your LinkedIn Ads agency, we set goals for LinkedIn Ads, such as entering a new market, expanding market leadership in an existing market, or creating brand awareness among a specific target audience. After the goals are set, we prepare marketing campaigns to achieve those goals.
We constantly update your LinkedIn Ads strategies based on the data we gather from your current position and application reports. We measure your awareness in the digital channels and share the results of your current strategy with you.
This is the most successful and widely used advertising model on LinkedIn. In this model, your ad is presented to your target audience as if it were a normal post in the LinkedIn newsfeed. You can get really effective results by using interesting visual text.
This includes advertising regular updates posted by your company. Let's say you posted an update but didn't get the attention you expected, or you want more people to see your update. You can see this update when you enter the LinkedIn poster and select it among other posts. After selecting and targeting, you can activate your advertising campaign.
Rearrange the content of your blog, website, and social media channels using the reorganized content method.
Using video, audio or other rich media in your posts will make your content visible.
Build an emotional connection by sharing your stories in a way that speaks to people.
Add comments to your posts to show your brand's thought leadership on trending news.
Inmail is possibly the most distinctive part of LinkedIn ads. As you know, InMail is actually a system where you correspond with other users with whom you have a first level connection. Before you start correcting me for premium users reading this article, I should add that of course you can send a certain amount of InMail to users who don't have a first level connection, but only if you have a premium account. However, this model, which automatically delivers your messages to online users who meet the criteria you set, is ideal for organizations where you need immediate results, or for activities like vertical products/services that you create on an industry basis.
You can promote brand reflection by posting blogposts and webinars or sharing industry trends and analysis.
Promote product demos, tutorials, and success stories, or try to convert leads into customers by promoting an upcoming webinar or event.
Text ads, used as an alternative to sponsored content, are located both in LinkedIn's newsfeed and at the top and sides of company and profile pages. Typically, there are four ads per page. CTR (you can refer to our marketing glossary if you are wondering what this CTR is)) has a low percentage, but with correct presentation methods, ROI is not included in sponsored content. It is very useful in terms of brand awareness and campaign efficiency when used with sponsored content.
Effective language is very important in text ads, plus it delivers better results when supported with images.
Make sure you choose a profile image instead of adding a logo or object.
- According to LinkedIn, videos under 30 seconds can be seen The prices are up 200% so keep them short.
- Design videos that can be watched without sound and add subtitles.
- Don't save the best for last. Viewers take off after the first 10 seconds.
As of Q3 2018, carousel ads are used to showcase different segments/services simultaneously. These ads, which are integrated with LinkedIn after proving their success on Facebook, attract the attention of professionals who use LinkedIn more than other posts. If you have services and products that you can't describe with a single image, you can use carousel ads and grab users' attention much faster.
- Use 3-5 cards in the beginning and try to add them later.
- Create a content loop that addresses a similar topic, or break up large content into loop cards.
- Use visual storytelling to engage your audience.
- Each carousel description should include a CTA and a clear, direct message.
- Keep the headline and ad text short and as descriptive as possible.
- Test image layouts before publishing.
- Add a clear message and CTA to each ad.
As a LinkedIn Ads agency, how do we help you create a LikedIn Ads strategy?
Why are you working with LinkedIn Ads agency?
LinkedIn has been described as a B2B marketing gold mine, used regularly by 500 million business professionals, and research shows that 40 million people log on to it every day. A private look at this social media network is invaluable, especially if you work in the B2B space, as LinkedIn is considered the go-to place for business professionals to find relevant information that can help them in their own ventures.
Advertising on LinkedIn is one of the most effective ways to connect with other B2B companies because you can focus your ad spend on demographics to find qualified leads and those most likely to convert. Few other marketing channels allow you to reach such people for less than $5. You can target a small audience in a small area (e.g. CEOs working in the environmental industry in Atlanta) or you can deliver a broad message to a large audience. Yet thousands of businesses fail to harness the power of LinkedIn advertising because they don't know how to harness it. LinkedIn advertising doesn't have to be a mystery or complex puzzle you can't solve. It can be your number one marketing tool for sales, acquisition, and lead development, but it needs to be managed with the right technology, expertise, and care. Tell us your goals and target customer segments, and our experienced LinkedIn advertising experts will create a customized plan for your next ad campaigns. Marketing company Mochatouch LinkedIn is getting results. As your LinkedIn Ads agency, we work with both central organizations and franchise companies with multiple locations. Our team will help you develop your campaigns by location, time, people, messaging and creativity. We'll keep you informed of the impact on your business at every step, so you start seeing results from day one.
Frequently asked questions about LinkedIn Ads agency
Unlike a LinkedIn marketing campaign, which aims to build brand awareness and authority through an organic content creation campaign, LinkedIn Ads refers to the use of text and creative in the form of paid ads. These ads are served through the LinkedIn Ads Manager and allow you to precisely target your audience.
LinkedIn Ads can take several forms. You can use sponsored content (posts), sponsored InMail, and LinkedIn text ads to reach your target audience. All advertising efforts are distributed and managed through LinkedIn Ads Manager. This gives you a single interface to control details like the budget, audience, and timeframe of an ad.
The next step after activating your advertising account is to create your first campaign. LinkedIn offers a lot of flexibility for advertisers. You can create and add your own text and creative, and then set your own goal, audience, bid type, and budget. If you’re already familiar with PPC, you probably already know LinkedIn – LinkedIn works with a PPC process, which means you can already be one step ahead.
It depends on several decisions; the most important of them is your preferred bidding option. LinkedIn Advertising offers both CPC (cost-per-click) and CPM (cost-per-mile – or thousand) options, and their prices can vary widely. With a CPM system, you pay for every 1,000 impressions; that means your ad has been viewed 1,000 times. With CPC, you pay directly for each click. The cost depends on your audience, industry, and what your competitors are doing, but you can expect to pay between 50 cents and $5 per click.
More than 90% of B2B marketers think so! Many B2B companies consider LinkedIn Ads an important part of their digital marketing strategy because it allows them to directly reach millions of executives and other decision makers who use the service. Where else can you present your valuable content directly to the people who can help your business succeed the most?
On average, about 80% of all B2B leads come from LinkedIn. Not only does this service generate more leads for your business, it’s also more qualified – customers from LinkedIn have often taken the time to research your brand. And with so many decision makers on the platform, LinkedIn advertising gives you the best chance of turning a potential customer into a long-term partner.