Landsberg am Lech / Germany

info@mochatouch.com

Content Marketing Agency

Innovative approaches in content marketing

With our SEO oriented content, we ensure that you are visible to your target audience and explain your product or service in the most accurate way.

Content Marketing Agentur

With or without a content marketing agency

Analysis and Optimization

Determination of the market and target customers

Since content marketing is the most common form of direct interaction marketing, the first step is to determine the customer base that the content is aimed at.

Determine digital marketing channels and tactics

To ensure that the content produced is appropriate for the channels on which it will be broadcast, we analyze the platforms used and recommended, and determine what types of content will be represented on these platforms.

Outcome improvement for success

We optimize our content marketing strategy by examining the results we get from content published on different channels for different purposes.

Content Marketing Solutions

What should your brand's content marketing strategy look like?

Your brand's content marketing strategy is important to ensure you engage with your audience, increase brand awareness and ultimately increase sales. Your content marketing strategy should involve creating valuable and engaging content for your target audience that reflects your brand's message and values. This content can be created in many different formats, e.g. B. in the form of blog posts, infographics, videos, e-books and social media posts. It is also important to choose the right channels for distributing your content. These channels can be your website, email newsletters, social media platforms, podcasts, and others. When determining your content marketing strategy, understanding your audience's needs, interests, and issues is the foundation of a successful strategy. This way, you will impress your target audience with your content, increase your brand's reputation and credibility, and eventually attract more customers.

What would you like to say?

Why does your brand need content? What do you want to say with your content? Who do you want to reach with your content? With dozens of questions like these, we decide where content marketing should be placed in the overall marketing strategy. As a content marketing agency, we know that content is one of the most important pillars of digital marketing or traditional marketing strategies, even the foundation of the strategy. Because of this, what you say, who you say, and where you say it is very important.

Where would you like to say?

After determining the target group, i.e. the reader, we analyze which channels the reader uses according to their persona. The habits of the target group created especially for you determine the framework of the content marketing to be created for you. If the leads you are targeting are focused on a specific platform, the most important publications should be focused on that platform and highlighted in a way that the reader can access.

When would you like to say?

The time chart of traditional marketing and the time chart of digital marketing are very different. For example, if you announce a new store opening in three months, you will not be able to reach your interaction audience and you will lose interest in the limited audience you reach. Time flies very quickly in digital marketing. Keeping the target audience interested, strengthening loyalty and creating a memorable brand image is possible if the timing is well planned. With our services as a content marketing agency, we determine the right time for you, depending on your channels and projects.

Strategy processes with content marketing agency

A content marketing agency enables you to find the most suitable content concepts for your brand and integrate them into your digital marketing strategy. As a Mochatouch content marketing agency, we not only support you in creating content. We also provide analytics to help you optimize your strategy from content to sales and customer service.

Reporting and Monitoring

The content that describes your brand and mobilizes your potential customers is created and published. But the work of your content marketing agency is not over yet! The content is created according to short-, medium- and long-term plans. The purpose and objectives of each period are different. The content marketing agency that focuses on brand awareness in the short-term has medium-term lead generation and long-term sales goals. For this reason, content analysis and reporting processes are an important part of the strategy.

We create content marketing strategies to increase your brand awareness!

The content we talk about as part of the content marketing process is much more than a column or an article.

Content marketing steps are shortcuts that shorten the path between your audience and your brand.

As your content marketing agency, our first goal is to bring you and your potential customers together around one table. Think of this as an ordinary meeting. We find a common point where we sit down at a table and start the interaction process. Then we talk about your brand and make sure that the learning process is complete. And finally, as your content marketing agency, we begin to intertwine supply and demand to get off the table with a handshake.

Not every content is the right content!

Content Strategy

A strong strategy needs to be where your target audience is located or easily reachable. Because we all spend more time researching before making the purchase. So if you can provide your customers with the right content and answers on the right platforms, your customers can choose you directly, without asking questions.

Content Creation

The right content makes you unforgettable! As your content marketing agency, we create content compatible with your marketing strategy, written, visual or animated, informative content such as blog posts or infographics, and content that will help you achieve your brand awareness goals in digital or traditional media.

Content Syndication

We distribute your content through the right, precisely defined channels. We establish a work plan focused on creating and distributing valuable and consistent content to capture the attention and loyalty of your target audience defined by social media management, SEO work and PR strategies.

Content Analysis

It's the strategy behind it that sets you apart from your competitors and allows you to create content that grabs the attention of your target audience. Through careful planning, we analyze what types of content work best for your audience, what message you want to convey, and when and where you can best reach them.