Google Ads
We'll get you closer to your goals with the Google Ads strategies we devise to increase your brand awareness and sales.
Can your customers who search for your services on Google reach you?
By defining the current situation of your brand and your goals, we as your Google Ads agency ensure that you reach the right target group through the right channels. By defining the current situation of your brand and your goals, we ensure that you reach the right target group via the right channels.
We target customers from your market to develop successful Google Ads strategies.
We combine creativity and Google Ads technologies to capture the attention of your target audience with our creative resources.
We measure Google Ads results and perform regular analysis to keep your sales team moving in the right direction.
Wir entwickeln unsere Strategien und optimieren unsere Anzeigen entsprechend den Ergebnissen unserer Analysen.
How do we manage your Google Ads strategy?
Google Ads offers various advertising options as an advertising platform. In classic search engine marketing, ads are placed in text format in Google Search. In the Google Partner Network, campaigns can be marketed via banners. Another alternative is Google Shopping Ads, where products are displayed for direct sales. In addition, various models can be used, such as the Partner Network, YouTube Ads, In-App Ads and Ads in Google Discover.
Research
Test and Analyse
Implement
Report and Monitor
We develop Google Ads strategies to grow your business!
Our Google PPC strategies not only include keyword research, planning and budgeting, but we can also help with the right ad copy, landing pages and general settings.
Another reason to work with us is that as your Google Ads agency, we constantly monitor, analyze and evaluate all active campaigns to improve and increase results.
How can you use Google Ads Remarketing to improve your business?
Google Ads Remarketing is designed to reach potential users who have previously visited similar websites, watched similar videos, or searched for similar terms, and convert them into customers.
Dynamic ads that are frequently encountered in everyday life, such as "Are you looking for this service?", "The yellow shoes you are looking for have arrived!", "The similar article you read has been published!" fall within the scope of remarketing. Many shopping sites use remarketing to complete the purchase. And they achieve very successful results with it. This is because they achieve positive results by targeting a relevant audience with a relevant product/service.
As your Google Ads agency, we can ensure that you achieve successful results by planning remarketing campaigns for your brand.
As your Google Ads agency, we help B2B companies increase sales and conversions, lower bounce rates, and ramp up quickly.
PPC
Businesses that invest in pay-per-click (PPC) advertising on Google gets an average return on investment (ROI) of $8 for every $1 spent. Your business can maximize ROI with our PPC management services that provide a turnkey solution for PPC.
With our Google advertising agency services, your business will develop a competitive and customized strategy for the Google advertising network that goes beyond clicks to generate sales, leads and revenue.
Your dedicated Mochatouch account manager will also provide your team with transparent reports and a dedicated point of contact.
Remarketing
Remarketing can open up tremendous growth and new opportunities for your business.
Research shows that people who engage with retargeting ads are more likely to convert, for example, by asking about a special offer, buying your product, or contacting your team for more information.
Our experienced and certified Google Ads strategists can help your business maximize the benefits of remarketing.
With customized strategies, targeted ad copy, and professionally designed display ads, we as your Google Ads agency can help you retarget and convert these valuable buyers and customers.
International Google Ads campaigns
Businesses with an international audience need an online presence to match. With a global advertising campaign, your business can reach valuable users around the world, taking your brand awareness, revenue and sales to new levels.
Your personal account manager at Mochatouch will support you with launching a successful global advertising campaign.
Our in-house team of copywriters and designers can also develop ad copy and ad designs that stands out and appealing to your niche segment.
Google Display Network
Although display advertising has an average click-through rate (CTR) of only 0.46 percent, it is a useful channel when it comes to brand awareness.
This is because display ads appeal to users visually.
Users become aware of your products and services even if they don't necessarily click on your ad.
With our experienced team, you'll get a tailored display ad campaign strategy based on your specific needs and KPIs.
As your Google Ads agency, we offer creating an engaging copy and unique designs for your ad.
Besides, we implement a account-wide Google AdWords click tracking system which allows you to track clicks and conversions so that you can validate your budget.
Landing Page Optimization
A successful PPC campaign goes beyond keywords, ad copy, and targeting, and also takes into account the next step after a user clicks on your ad and reaches your landing page.
With custom landing pages for your ad campaigns, your business can meet user expectations and increase results.
Our Google Ads agency has a dedicated team of designers who specialize in landing page creation for B2B companies.
We can provide your business with a fast, user-friendly landing page that increases the campaign performance and its results.
Conversion Rate Optimization
One advantage of digital advertising is that your ad campaigns can always get 1% better with each campaign.
Whether you're testing new calls-to-action (CTA), updating ad copy, or comparing landing pages, you can discover new and engaging ways to increase purchases, form submissions and more.
As your Google Ads agency, Mochatouch can optimize and test your ads for you. We can also come up with testing recommendations so your team can focus on day-to-day tasks instead of juggling multiple responsibilities and too little time.
How do we help you as a Google Ads agency to create a Google Ads strategy?
Research
Analysis
Strategy
Why do you work with the Google Ads agency?
Whether you're a SaaS startup with venture capital or a busy Fortune 500 international company, Google Ads can offer you a lot of value. But it's easy to spend money on the wrong keywords or pay too much for a click that doesn't convert into a sale. That's why you need to work with a Google Ads agency that knows what it's doing, and as a Google Partner, Mochatouch is just that.
As your Google Ads agency, we work directly with your business to set realistic Google Ads goals based on your unique needs and budget. To do this, we identify the target audiences and demographics you want your business to reach and help you expand your reach into new, lucrative markets.
As your Google Ads agency, we will use any or all of these advertising strategies and techniques:
Our PPC team combines up-to-date advertising strategies, continuous optimization, and a (healthy!) obsession with performance to ensure you get the most engagement with Google Ads within your budget. At Mochatouch, as your Google Ads agency, we don't expect you to settle for generic metrics without real content. We provide you with reports that detail the progress of each of your KPIs.
Frequently asked questions about Google Ads Agency
Google Ads is a form of paid advertising called Search Engine Advertising (SEA). It is the online advertising program of Google’s search engine. With Google Ads, ads can be placed. They are displayed directly in the search results or on websites in the Google network. This also includes YouTube ads, for example. The most classic form of Google Ads are text ads that appear above the search results of a search query.
In the classic variant, the classic Google Text Ads, you use keywords to decide for which search queries your ad will appear on Google. This list of keywords has a great influence on the success of your campaign and can therefore quickly achieve a large reach. With additional functions such as region selection, you can make the campaign planning even more target group-specific. The position of your ad or where your Google Ads appear depends not only on individual keywords, but also on the quality of your ad and your bid. So how much is a click on the ad worth to you?
You can target users with Google Ads. And then they show interest in your product or service. Google Ads offers the advantage of increasing awareness of your company and your product line, driving more traffic to your website or individual landing pages, and thus contributing to more customers and higher sales.
With Google Ads, you can freely define your advertising budget and track which measure brings which result with precise analysis options. The prices of the keywords can be calculated with CPC (Cost per Click). These usually range between €0.20 and €2. However, there are also niches within keywords. These are particularly sought-after keywords that are cheaper, but also have significantly more expensive click rates, such as in the IT industry.