Google Ads Agency
Connect with customers looking for you.
Align your ad investment with your sales goals.
Work with Google Ads agency Mochatouch to connect search intent, ad messaging and conversion measurement. Our Google Ads consulting and campaign management focus on qualified inquiries, sales opportunities and data that helps you understand what your budget delivers.
- 01Relevant search
- 02Qualified lead
- 03Sales opportunity
You can verify our agency status on Google’s official profile.
When do you need support from a Google Ads agency?
A Google Ads agency analyzes your advertising account, builds campaigns, manages the budget and improves performance based on results. The value comes from how well that work connects with the way your business wins customers.
You get clicks, but few relevant inquiries.
Search terms, target locations or ad messaging may be attracting the wrong people. We work with your sales team to understand why inquiries are rejected and clarify the needs your campaigns should address.
Spending rises, but results are unclear.
Missing conversion tracking, duplicate events or brand searches masking the wider picture can make decisions difficult. We first check measurement and budget allocation.
You are launching a product or entering a market.
Past results do not automatically carry over to a new service, country or customer segment. We assess search demand, local competition, messaging and your sales capacity together.
What do we handle as your Google Ads agency?
We approach Google Ads management through strategy, implementation and review. At the proposal stage, we document the campaigns, production work and technical tasks included in the scope.
For an existing account, we start by understanding historical data. For a new account, we clarify business goals and the conversions to measure before building the campaign structure.
Let’s define the scope for your accountAccount review and priorities
We review campaign history, search terms, spending patterns, locations and conversion definitions. We distinguish what works from areas with wasted spend or measurement issues.
Keyword and campaign structure
We group search intent around your products, services and buyers’ needs. Where useful, we assess brand searches, new customer searches and countries separately, planning match types alongside negative keywords.
Ad messaging and landing pages
We prepare headlines, descriptions and ad assets that match the searcher’s expectations. We check whether the message continues on the page, how it works on mobile and how visitors complete a form or contact you.
Conversion measurement and data checks
We define valuable actions such as form submissions, purchases or sales conversations. Depending on the project scope, we test Google Ads, GA4 and Google Tag Manager setups, consent signals and potential duplicate records.
Budgets, bidding and ongoing optimization
We monitor how the approved budget is allocated and refine search terms, ads, bidding targets and campaign settings based on results. Decisions to increase spend take lead quality and your business capacity into account.
Reporting and next steps
Alongside spend and conversions, we explain which campaigns attract suitable prospects, where data is incomplete and what we plan to test next.
Google Ads consulting or campaign management?
If your team already runs the account, an independent review may be what you need. If you want to hand over implementation, responsibilities for day-to-day operations need to be defined alongside the strategy.
Google Ads consulting
We work on account structure, goals, conversion measurement and budget decisions. We prioritize issues and develop recommendations and checkpoints your team can use.
A good fit if: Your internal team runs campaigns and needs a second expert opinion, an account audit or a plan for a new market.
Google Ads management with implementation
Within the agreed scope, we handle campaign setup, ad preparation, monitoring, optimization and reporting. We establish a working process with your team for budget and brand approvals.
A good fit if: You do not have enough time to run the advertising operation and want an agency to handle implementation, monitoring and reporting.
We define deliverables separately for a one-time audit, ongoing consulting or continuous management. Meeting frequency, creative production, technical responsibilities and work outside the scope are clarified in your proposal.
Which Google Ads campaigns do we use?
The buyer’s decision stage, available data and production requirements guide channel selection. We first define what the campaign needs to achieve, then choose the appropriate format.
Search campaigns
We align keywords, ads and landing pages to reach people actively searching for your solution. We distinguish general research from buying intent and refine coverage using actual search terms.
Performance Max
Performance Max provides access to multiple Google channels through a single campaign. We review conversion goals, text and visual assets, audience signals and destination pages together. In B2B accounts, we pay particular attention to the quality of incoming leads.
Shopping ads
For businesses selling products online, we assess product information, prices, stock and sales measurement together. Merchant Center connections and product feed setup or improvements are included according to the project’s needs.
YouTube and Demand Gen
We use images and video to explain your product and build interest among audiences who are not yet searching. We assess Demand Gen’s YouTube, Discover, Gmail and Display options against your goals. For more detailed video work, explore our YouTube advertising service.
Remarketing
We plan ways to re-engage eligible audiences who have already interacted with your website or content, based on their decision stage. We review audience size, consent status, existing customer exclusions and ad frequency. This does not mean that every visitor will necessarily see an ad.
The changing role of Display campaigns
We review existing Display campaigns and the Demand Gen migration options available in your account. Campaign eligibility and available controls can change during Google’s migration process, so we plan around your account’s current situation.
Campaign documentation: Google — Performance Max · Google — Demand Gen and Display migration.
In B2B, we define a qualified lead with your sales team.
For enterprise software, industrial solutions and specialist services, not every form submission has the same value. A company’s needs, fit with your target market and buying stage should inform advertising decisions.
We start with a shared definition of a qualified lead. Industry, project requirements, location or the scope of an inquiry may be part of that definition. We distinguish sales-accepted conversations from inquiries that are still at the research stage.
Where your CRM supports it, we plan a flow that connects meetings, opportunities and closed sales with advertising measurement. This helps you assess whether a campaign produces leads that progress toward a sale, alongside its cost per form submission.
For international campaigns, we consider more than country and language settings. We assess local search terms, your offer, the landing page and the team responsible for responding to inquiries together.
Example: An inquiry about an industrial solution
Someone downloading a technical document and someone requesting a project quote are at different stages. Combining both under one goal can distort the performance picture. We first separate the actions, then use sales feedback to decide which stage should guide the bidding strategy.
This is an illustrative scenario explaining the approach, not a client result.
How do we measure Google Ads performance?
An ad impression, an inquiry and a completed sale are different stages. We separate them in reporting according to your goals and explain any data gaps and the measurement method used.
Scroll horizontally to view the full table.
| Goal | Data we assess together | The decision it informs |
|---|---|---|
| Qualified leads | Spend, inquiries, qualification rate and cost per qualified lead | Which searches and messages attract suitable prospects |
| Sales opportunities | Completed meetings, opportunities created, closed sales and time to sale | Which campaigns support the sales process |
| Ecommerce sales | Purchases, conversion value and ROAS; returns and product margins where data is available | Which product groups could support increased spend |
| Awareness and consideration | Reach, ad frequency, video engagement and subsequent meaningful website actions | Which audiences respond to the content |
The technical basis for measurement
We test the conversion flow across the Google tag, GA4 and GTM. We distinguish a button click from a successfully submitted form and check whether the same sale is counted again through another source.
Where appropriate, enhanced conversions and offline sales data can supplement measurement. We choose a data transfer method based on your CRM, permissions and current Google integrations. The scope and owner of any custom integration are defined separately.
We explain the limits of the data.
Clicking a phone or WhatsApp link is not the same as a completed conversation or sale. We assess differences between platform and CRM data by looking at attribution, reporting periods, consent status and the sales cycle.
ROAS shows attributed revenue relative to ad spend. Assessing net profitability also requires product costs, agency fees and other expenses. We do not automatically treat reported revenue as additional revenue caused by advertising.
Technical references: Enhanced conversions · Measurement principles relevant to B2B lead quality · Consent Mode.
How does our Google Ads management process work?
Access permissions, content approvals and technical readiness determine when campaigns can launch. We confirm the initial schedule after reviewing your account and explain what is needed to move forward at each stage.
Understand your business and account.
We review your target customers, offer, sales cycle and available data. We agree on the actions that will define success.
Define scope and budget.
We document campaign types, production tasks, measurement responsibilities and initial tests. We clarify ownership of budgets and approvals.
Test the setup.
We check ads, targeting, links and the conversion flow. Content approvals are completed before launch.
Monitor campaigns and data.
We track spend, search terms and incoming inquiries. Changes take the learning period and conversion delays into account.
Use feedback from sales.
We assess lead quality with your team and use data to investigate whether issues lie in targeting, the landing page or follow-up.
Plan the next period.
We share test results and remaining uncertainties. Decisions to continue, adjust or increase spend are made in the context of your business goals.
What do we need from your team to get started?
Your priority products or services, target locations, approximate media budget and sales process help make the first conversation useful. For an existing account, we need the Google Ads customer ID and authorized access. Measurement work requires access to GA4, GTM and, where relevant, your CRM.
Together, we identify who will approve ad copy, implement technical changes and share feedback on lead quality. We use account permissions instead of asking you to share passwords.
Google Ads consulting fees and advertising budgets
The media budget paid to Google and the agency’s service fee are separate items. We explain management, setup and additional production in your proposal so you can compare the total investment.
There is no fixed minimum budget or cost per click that applies to every industry. We consider target locations, competition, customer value and a test scope capable of generating useful data.
Request a tailored proposalMedia budget
This is the amount allocated to advertising on Google Ads. It is planned around your business goals and the demand you can serve. Budget allocation across campaigns considers both new customer acquisition and capturing existing demand.
Agency service fee
The number of accounts, products or services, countries and languages, along with campaign complexity, analysis and reporting needs, affects the scope of work. A new account setup or major restructuring may require separate work.
Production and technical implementation
A new landing page, video production, product feed or CRM connection may require additional resources. We establish from the start which tasks your agency, internal team or another provider will handle.
An example linking budget to customer value
Consider an illustrative calculation in Turkish lira: assume a qualified lead has a 10% chance of becoming a customer and you can allocate up to TRY 5,000 in ad spend per new customer. That gives a planning limit of TRY 500 per qualified lead.
This is not a market average or a promised result. The calculation changes with your own close rate, margins and total costs, including agency fees. Where historical data is unavailable, we test the assumptions through a controlled trial.
What should you look for in a Google Partner agency?
Google Partner status is tied to the program’s performance, spend and certification requirements. When choosing a working model for your industry, also assess the service scope and the approach to your account.
You can verify Mochatouch’s status on our official Google Partner profile. Partner status does not guarantee a particular sales result or ad position.
Let’s clarify the essentials before we start.
- Account access: Define your company’s admin access, agency permissions and the handover steps at the end of the engagement.
- Success criteria: Are inquiries, qualified leads or sales your priority, and how will they be verified?
- Responsibilities: Who will handle campaigns, creative, landing pages and CRM work?
- Reporting and communication: Which data will we review, how often and with whom?
- Proposal terms: Are management fees, media spend, additional work and contract terms clearly separated?
For examples of our SEO and LinkedIn projects, explore Mochatouch’s success stories.
Services that support your ad investment
We plan content, landing pages and sales infrastructure around the goals of your Google Ads campaigns. Additional services are scoped separately according to each campaign’s requirements.
SEO and organic search
Search term data from paid campaigns can inform content planning. We do not assume that running ads directly improves organic rankings.
Explore our SEO serviceLinkedIn and professional targeting
You can complement the demand captured through Google searches with LinkedIn campaigns based on company and job information. We define each channel’s goals and budgets separately.
Explore LinkedIn advertisingLanding pages and CRM
To carry the ad’s message onto the page and pass inquiries to sales, we can include web design and HubSpot CRM work where needed.
Google Ads agency FAQs
Your account’s condition, budget and sales goals determine the working model. We can clarify the requirements for your business in an initial conversation.
Share your question with usCan you work with my existing Google Ads account?
Yes. We first review account history, campaigns and conversion setup. You do not necessarily need to create a new account or rebuild every campaign. We plan what to retain and what to change with the aim of preserving useful data. If a new account is needed, we discuss the reasons and transition steps together.
Who owns the account when I work with a Google Ads agency?
We plan a structure where your business retains admin access and the agency works with the permissions it needs. We check Google Ads, GA4, GTM and, where relevant, Merchant Center access at the start. Payment profiles, campaign history, reports and handover responsibilities are clarified in the proposal and contract.
Do Google Ads consulting fees include the advertising budget?
Agency service fees and media spend paid to Google are separate items. Our proposal explains the scope of management, setup and any additional production. Beyond the total price, it is important to review who will do each task and how much will actually be spent on ads.
How long does it take to see results from Google Ads?
Traffic can start once ads are approved and running. A meaningful performance review depends on budget, competition, conversion volume and the sales cycle. In B2B, an inquiry may take longer to become a sale. We define the starting plan and review period after assessing your account; we do not guarantee sales within a fixed timeframe.
Can I get Google Ads consulting with a small budget?
We first identify the question you want your budget to answer. Focusing on one priority may be more useful than testing many products, countries and campaigns at once. If ongoing management is not a good fit, we consider a limited audit or consulting engagement. We discuss whether the work is economically viable for your situation.
Is Mochatouch a Google Partner?
Yes. You can verify Mochatouch’s Google Partner status through the official Google profile linked on this page. When choosing a Google Ads partner agency, we recommend reviewing the service scope, account access and reporting approach as well as the status. Google Partner and Premier Partner are different designations; neither guarantees a particular advertising result.
Is Performance Max the right starting point for every business?
The answer depends on your goals, conversion measurement, available ad assets and account data. Access to multiple channels is not enough on its own. In B2B especially, form submissions need to be distinguished from qualified leads. We review the data and offer before planning the respective roles of Search and Performance Max.
What if ad spend increases but sales do not follow?
We first check whether conversions are being recorded correctly. Then we review search terms, target locations, the ad’s promise, landing pages and sales follow-up together. We do not treat a bigger budget as the solution before understanding whether the issue lies in the campaign, the offer or the process after an inquiry.
Do I need SEO and Google Ads together?
Not every business needs to invest in both at the same time. Google Ads provides paid visibility and controlled testing; SEO supports visibility in organic search. Where goals and resources allow, reviewing search term, page and conversion data together can be useful. Spending on ads does not guarantee organic rankings.
What should your next customer search to find you?
Share your website, priority service and Google Ads goals. Let’s review your existing account and the support you need, then define the scope together.