What Are Lead Generation Strategies?
Lead generation strategies can vary from industry to industry in B2B marketing. The important thing here is to adopt a strategy to match your sector trends. At the same time, the strategies might differ for generic products and niche products. In addition to that, product or service offerings will lead to using a different lead generation strategy.
Use the Power of Social Media
Social media gives you an extensive network that is never seen before. Your post can reach millions of users just in a few hours. And these users can become your leads. Social media platforms such as Instagram, Twitter, Facebook and LinkedIn should be an indispensable part of your lead strategy. You need to focus on guiding individuals from different channels to a single channel. At the same time, collecting the data of individuals from different channels in a single section will benefit your marketing and sales team. Here, you can contribute to your lead process with solutions such as CRM integration.
Use the Right Form Design
Form design is vital for lead generation strategies. The forms should be short and clear. In this fast age, no one wants to spend minutes to fill a form. A simple form with name, company name, position, email and phone number will be more than enough for lead generation. If you want, you can customize the form to match your targets. But try to keep everything as simple as possible while doing that.
Review Your Ad and Blog Copy
Benefit from Technology for Lead Generation
Offer Discounts or Coupons
Give Free Trial
Focus on Keywords That Bring Conversion
Other Lead Generation Factors
Corporate Category:Allows you to target companies by custom segments such as S&P 500.
Company Connections: Allows you to reach the 1st degree connections of employees of the companies you select. This is only available for companies with more than 500 employees.
Company Followers: Allows you to target your own LinkedIn Page’s followers. To use this audience facet, your ad account must be linked to your LinkedIn Page. By default, if you don’t use this facet, your campaigns can reach both followers and non-followers.
Company Growth Rate:Allows you to target companies based on their annual growth rate, which is determined using factors such as employee growth or derived data from other similar companies in the same location and industry.
Company Industry: The primary industry of the company in which the member is employed, as reported by the company. Other industries can be derived from the company and included for the target group selection.
Company name: The organization that a member reports as their employer. These are based on LinkedIn pages maintained by company employees.
Company Revenue:Allows you to select companies based on their estimated annual revenue.
Organization Size: Allows you to target members based on the size of the organization they work for. Company size is determined by the number of employees listed on the company’s LinkedIn page.
Lead generation strategies can vary from industry to industry in B2B marketing. The important thing is to choose a strategy that matches the trends in your sector. At the same time, strategies for generic products and niche products may differ. In addition, product or service offerings lead to the application of a different lead generation strategy .
- Category Company
- Corporate Connections
- Company followers
- Company growth rate
- Business line
- Company Name
- Company Revenue
- Company size
